Shopper Marketing Manager: HPCB GT

It's fun to work in a company where people truly BELIEVE in what they're doing

You are accountable for the development & delivery of strategic Shopper Plans by Channel/Cluster (incl. digital & e-comm) providing clear direction for category & brand presence, value, & shopper engagement to profitably maximise basket conversion & drive category/ brand growth in line with the Brand Must Win Battles & Commercial Objectives. These plans are to be built on a platform of robust commercial analytics of portfolio & pricing dynamics/scenarios ensuring that competitive brand positioning, shopper/trade value, & business profitability are optimised. You are expected to elevate the contribution of Shopper Marketing within your Business Unit, continuously develop your personal capabilities, and contribute to making Tiger a great place to work.

WHAT YOU WILL DO

CATEGORY & SHOPPER UNDERSTANDING

• Motivate for & deliver Shopper Research, extracting key insights & deliver...