Site Merchandising Manager, Canada (Toronto)

Senior Site Merchandiser

The Senior Site Merchandiser will drive and optimize the in‑office customer journey by managing day‑to‑day content updates, homepage refreshes, and Collection Landing Page (CLP) curation across web, mobile, and app platforms in both French and English using our CMS platform (Contentful).

Responsibilities

• Own and manage day‑to‑day homepage updates, ensuring content is timely, accurate, and brand‑aligned.
• Curate and maintain Collection Landing Pages (CLPs) to support seasonal campaigns, regional product launches, and marketing strategies.
• Leverage CMS tools (primarily Contentful) to publish, edit, and optimize on‑site content.
• Partner with cross‑functional teams (creative, marketing, merchandising, and analytics) to align site content with campaign objectives and product priorities.
• Monitor and analyze site metrics (traffic, CTR, bounce rate, conversion, etc.) to identify opportunities and dr...