SMM-Fasenra MKT-上海

AstraZeneca

Full time China, China Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted:

February 26, 2026

Location:

China, China, China

Job Description

Portfolio Strategy Planning
Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
Review and manage Marketing mix for each product in portfolio to optimize promotional effort.
Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives.
Develop product launch plans (with BMs) and submit to Marketing Director.
Work with BMs and sales management to provide quality product sales forecasting
Develop training strategy (with BMs) to align with LCM.
Build and maintain global AZ network and relationships through attendance of regional/global workshops.
Lead Brand Team
To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. 
Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment.
            

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Job Overview

Job Type: Full time

Location: China, China

Posted: February 26, 2026

Deadline: April 07, 2026