SMM-Fasenra MKT-上海

AstraZeneca
Full time China, China Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
February 26, 2026
Location:
China, China, China

Job Description

Portfolio Strategy Planning

  • Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
  • Review and manage Marketing mix for each product in portfolio to optimize promotional effort.
  • Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives.
  • Develop product launch plans (with BMs) and submit to Marketing Director.
  • Work with BMs and sales management to provide quality product sales forecasting
  • Develop training strategy (with BMs) to align with LCM.
  • Build and maintain global AZ network and relationships through attendance of regional/global workshops.
  • Lead Brand Team

  • To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. 
  • Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment.
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    Job Overview

    Job Type: Full time
    Location: China, China
    Posted: February 26, 2026
    Deadline: April 07, 2026