SMM/AD-CV MKT-上海
AstraZenecaJob Description
Typical Accountabilities:
• Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.
• Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products
• Works closely with direct-to-consumer and managed markets teams to ensure successful positioning
• Works closely with sales leaders to identify opportunities/issues
• Participates in development of training for field/customer service personnel on brand information
Typical People Management Responsibility (direct / indirect reports):
• Approximate number of people managed in total (all levels) -
What is the global remit? (how many countries will the role operate in?):
Education, Qualifications, Skills and Experience:
• Essential: Bachelor’s Degree; Marketing and/or promotions experience; Experienc...
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