Social Media Ads Optimizer

Job description

We are seeking a passionate and innovative Gaming Marketing Specialist to develop and execute marketing strategies that elevate our gaming brand and engage our target audience. The ideal candidate will have a deep understanding of the gaming industry, consumer behavior, and digital marketing channels to drive brand awareness, user acquisition, and community engagement.

Responsibilities:

• Plan, launch, and optimize ad campaigns across major overseas social platforms (TikTok, Instagram, YouTube, Snapchat, X, etc.).
• Analyze campaign data, user behavior, funnel performance, and creative metrics to drive systematic improvements in CPI, CTR, and ROAS.
• Work closely with creative designers to develop angles, hooks, and formats that match each platform's algorithm and user psychology.
• Conduct A/B tests across creatives, audiences, placements, and bidding strategies.
• Monitor real-time campaign performance and impleme...