Social Media Analyst

Company Description
Publicis Global Delivery (PGD) is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost, and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees who love to push boundaries and drive innovative solutions.
We Move People, and People Move Us.
Overview
The Social Media Analyst will actively participate in the setup, execution, and optimization of paid social media campaigns, supporting performance-driven strategies across multiple platforms while ensuring efficiency, accuracy, and alignment with client objectives.
Responsibilities
Set up, manage, and optimize paid social campaigns across platforms such as Meta (Facebook & Instagram) and TikTok
Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, and ROAS
Manage budgets, pacing, and daily optimizations