Social Media Executive

RESPONSIBILITIES
Support the development and execution of integrated social media strategies aligned with brand and business objectives
Own end-to-end daily social media management across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X and/or emerging channels
Execute content planning and maintain the social content calendar in alignment with campaign launches and seasonal storytelling
Collaborate with creative teams and independently produce engaging, platform-native content (videos, reels, motion assets, stills) when required
Execute digital and social campaigns to drive engagement, reach, brand relevance and performance outcomes
Support influencer partnerships across organic and paid initiatives
Monitor platform performance metrics, generate insights and recommend optimization strategies to achieve KPIs
Conduct competitor audits and basic market research to identify trends and content opportunities
Prepare regular performance reports...