Social Media Lead

Role Purpose

The Social Media Lead is responsible for driving brand awareness, community engagement, and customer retention through organic as well as paid social media channels. This role plays a critical part in shaping the brand voice, strengthening trust on product offerings and crypto environments as well as supporting our clients’ commercial objectives when it comes to customer acquisition, engagement, and retention.

In addition, the role supports employer branding initiatives where required, helping position the company as an attractive, credible, and high‑performance employer within the iGaming and crypto space.

Key Value Elements

• Own and execute the organic social media strategy aligned with brand and retention goals


• Translate brand values, tone of voice and campaigns into engaging, platform-native content


• Manage and grow online communities across key ...