Social Media Manager

Role Objective

Own and scale the organic content ecosystem across Instagram, Pinterest, Reddit, and YouTube for three in-house D2C brands. This role sits at the intersection of brand strategy, storytelling, and platform-native execution, ensuring each brand shows up with clarity, consistency, and intent — not noise.

You will own what we say, how we say it, and where it lives.

Key Responsibilities

1. Content Strategy & Narrative Ownership

• Define and evolve content pillars for each brand aligned with positioning and audience insight.
• Build and own monthly and weekly content calendars across platforms.
• Translate brand strategy into daily, executable content decisions.
• Brief designers and visual communicators with clear narrative intent, not vague ideas.
• Be hands-on with content creation when needed, while primarily owning...