Social Media Manager

Position Overview

We are seeking a strategic and results-driven Social Media Lead to take full ownership of BP's social media ecosystem. This role will be responsible for the overall planning, execution, and optimization of BP's presence across multiple social platforms, ensuring brand consistency, audience growth, and measurable business impact.

The ideal candidate is both a hands-on operator and a strategic thinker—able to craft high-level social strategy while effectively leading execution to drive sustained performance and brand influence.

Key Responsibilities

1. Strategy & Planning

2. Develop and lead the overall social media strategy for BP, aligned with business and branding objectives.

3. Define platform-specific strategies for Facebook, Instagram, TikTok, YouTube, and other relevant channels, ensuring clear positioning and differentiated content approaches.
4. Establish a cohesive cross-platform ecosystem, ensu...