Social Media Manager (Xico)

We are seeking an experienced Social Media Manager based in Mexico to lead local social media operations and develop a content strategy.
This role will be responsible for building brand presence, improving online sentiment, managing local content execution, and driving audience engagement across digital platforms.
The adecuado candidate deeply understands Mexican internet culture, social trends, and platform behaviors, while also being capable of balancing brand storytelling with performance-drivenResponsibilitiesSocial Media Strategy & OperationsDevelop and execute localized social media strategies across platforms including Facebook, Instagram, TikTok, X, and YouTube.Build monthly content calendars aligned with branding and campaign objectives.Manage day-to-day social media operations, publishing schedules, and community engagement.Monitor social sentiment and proactively manage online reputation.Content & Campaign ExecutionCollaborate with design, branding, and marketing ...