Social Media Marketing Specialist

Responsibilities:
Develop, implement, and manage multi-platform social media strategies to increase brand awareness and engagement.
Design, execute, and optimize paid advertising campaigns (Meta, Google, etc.) to meet specific ROI and conversion goals.
Manage Amazon-specific marketing initiatives, including storefront optimization and external traffic driving strategies.
Create, curate, and manage high-quality content (text, image, and video) tailored for US-based audiences.
Monitor SEO and user engagement metrics to suggest content optimization and strategy shifts.
Coordinate with creative and sales teams to ensure brand consistency and alignment with promotional calendars.
Analyze campaign performance data and provide detailed weekly/monthly reports on reach, engagement, and conversion.
Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Identify and resolve digital marketing bottlenecks, including ad accou...