Social Media Specialist (Beauty/Cosmetics)

We are seeking a strategic and creative Social Media Strategist to drive our brand’s growth across digital platforms, with a strong focus on TikTok and Instagram. This role will be responsible for shaping content direction, identifying opportunities, and translating insights into impactful campaigns.

Key Responsibilities

• Develop and execute end-to-end social media strategies aligned with business goals
• Identify trends, insights, and opportunities to drive brand growth
• Lead content direction and ensure consistency across all platforms
• Oversee content planning, storytelling, and campaign execution
• Analyze performance metrics and optimize strategies based on data
• Collaborate with influencers/KOLs to maximize campaign impact
• Work closely with internal teams (Creative, KOL, Marketing)
• Ensure all content aligns with brand positioning and guidelines

Requiremen...