Social Media Specialist / Digital Marketing

Job Purpose

The Social Media Specialist is responsible for developing and implementing a comprehensive social media strategy that aligns with the company's marketing and communication goals. This role will focus on creating and curating high-quality content, managing social media campaigns, and engaging with online communities to build brand awareness, drive website traffic, and generate leads.

Primary Responsibilities:

1. Social Media Strategy:

Develop and implement a comprehensive social media strategy that aligns with the company's marketing and communication goals.

 Conduct social media audits and analyze performance metrics to inform future strategies.

2. Content Creation:

Create high-quality, engaging content for social media platforms, including text, images, videos, and live streams.

 Develop and curate content that resonates with t...