Social Media Specialist

Job description

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification
• Plan, create, publish, and share new content (including original text, images, videos, and code) daily
• Stay up to date with the latest social media best practices and technologies
• Set up and optimize company pages within each platform to increase the visibility of company's social content
• Preparing monthly reports on social media marketing efforts
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Track and analyze analytics report to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
• Identify opportunities to influence public perception through audience engagem...