Specialist, CRM & Lifecycle Marketing

Company Description

RCL – Reitmans Canada Limited has been part of Canada’s fashion landscape since 1926 and today is elevating its iconic brands – Reitmans, RW&CO, and PENN. Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

Job Description

As a Specialist, Customer Activation, reporting to the Manager of Customer Activation, you plan, brief, and execute direct‑to‑customer activations and direct messaging campaigns for one brand, including email and SMS marketing, optimizing for deliverability, engagement, and conversion. You’ll support testing and personalization initiatives and collaborate with brand marketing, e‑commerce, analytics, and retail operations teams.

Responsibilities

• Plan and execute targeted direct messaging, such as email and SMS marketing campaigns that maximize deliverability, engagement, and conversion.
• Manage the em...