Specialist, CRM

Overview

CRM Specialist – Madrid, Spain. Temporary position reporting to the WEEU CRM Manager and part of the wider WEEU Paid media and Customer Engagement team. The CRM Specialist will be responsible for the CRM activities in Portugal and in support of the Spanish ones, in the context of launching a new loyalty program. Together with the other CRM Specialist for Spain, they will execute the CRM Plans following global guidelines and help support the other CRM specialist working on the loyalty program launch. This temporary role supports the team during the implementation and development of the new loyalty program in Spain, running until the end of 2026, with potential renewal based on business needs and performance.

What You Will Do

CRM Roadmap

• Implement the CRM strategy in close collaboration with the Manager, evaluating global guidelines alongside local brand & business needs to ensure the optimal emailing and loyalty strategy for the marke...