Specialist in Customer Activation at RCL

Advance your expertise with RCL – Reitmans Canada Limited as a Specialist in Customer Activation. Focus on crafting compelling email and SMS strategies that boost customer engagement and sales.

Reporting to the Manager of Customer Activation, you will design and implement direct messaging campaigns tailored for one brand. This position requires coordination with brand marketing, e-commerce, and analytics teams to create impactful communications. Your experience will drive improvements and innovations within the customer journey.

Key Responsibilities:
• Design and execute direct messaging campaigns
• Oversee scheduling and alignment with launch plans
• Utilize segmentation tactics for relevant messaging
• Monitor and enhance campaign performance metrics
• Contribute to customer experience development

Requirements:
• Minimum 5 years in CRM or email marketing
• Familiarity with tools like Salesforce Marketing...