Specialist, Music Marketing

Role Overview

The Music Marketing Coordinator collaborates with internal teams and artists to plan and execute compelling marketing and digital campaigns for ABS-CBN Music Labels, including Star Music, Star Pop, DNA Music, and their sub‑labels.

Key Responsibilities

• Develop release strategies, marketing timelines, and tactics for singles and album releases targeting specific markets.
• Identify visual directions and creative asset requirements for marketing execution.
• Ensure high quality creative visual output for all ABS‑C​BN Music releases.
• Implement music marketing plans from pre‑release through the week of release.
• Secure artist promo schedules, coordinate artist availability, and update artist growth information.
• Distribute marketing agendas and circulate meeting minutes internally and externally.
• Initiate and coordinate production of promotional requirements and merch items such as posters, sti...