Specialist, Web Analysis

Description

Did you know that VIA Rail is carrying out ambitious projects to modernize its services and infrastructure? From our new ultramodern train fleet to ongoing improvement of our infrastructure and reservation system, we’re building the future of transportation in Canada. Working for VIA Rail is being a part of a collective effort in sustainable mobility.

Data Analysis & Reporting

• Monitor and analyze website traffic using tools like Google Analytics, Power BI Analytics, and other relevant platforms;
• Develop custom reports and dashboards to track KPIs on website performance, user behaviour, integrated CRM data, and critical metrics;
• Identify trends, patterns, and anomalies in website data.

Optimization & Insights

• Collaborate with marketing, agency and CRM teams to optimize website performance and user experience;
• Provide actionable recommendations based on data analysis to improve conversi...