Specialized Analytics Sr. Lead, SVP - Citi Commerce Measurement and Insights Analytics

We are seeking an experienced and highly skilled C14 Analytics Lead to drive Measurement and Insights Analytics for the strategic Citi Commerce function. This role will be critical in developing a measurement framework for Citi Commerce campaigns and providing insights into the performance and identifying opportunities for refining the targeting and audiences. This role will leverage data-driven insights to develop close loop measurement across channels to provide incrementality tracking and purchase attribution for our advertisers and identify new growth opportunities. The successful candidate will be responsible for leading a team or function focused on in-depth analysis of campaign performance for Citi Commerce ads and offers and their impact on underlying customer behaviors and development of attribution models and frameworks to deliver detailed insights to advertisers. This position requires a deep understanding of the Citi Commerce business, digital ecosystem, strong analytical c...