Sr Associate Brand Manager / Brand Manager Jr. / Assistant Brand Manager / Gerente de Marca

*Position Title: *Sr Associate Brand Manager / Brand Manager Jr. / Assistant Brand Manager / Gerente de Marca *Location: *Guadalajara, Providencia Office *Languajes:* Advanced English * Summary:* The Sr. ABM will develop and implement comprehensive marketing strategies to achieve brand and business objectives. The Sr. Associate Brand Manager is responsible to: 1) Planning: Collaborate in AOP (annual brand plan) planning, alignment and KPI’s setting. 2) Brand Building: Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development 3) Strengthen portfolio: Guide innovation and ensure alignment with brand strategy, guide and execute OBPPC, identify and capitalize distribution opportunities and lead portfolio rationalization. 5) RGM capabilities: Collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level. 6) Brand communica...