SR. Business Development Manager – China Region (IP: DSP, CPU)

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Key Responsibilities

1. Business Development & IP Sales

+ Drive IP licensing growth in China, with a strong focus on Tensilica DSP and CPU technologies.

+ Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.

+ Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.

+ Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.

+ Work closely with China sales teams to develop and execute regional account strategies.


2. Software Partner Ecosystem Management

+ Build, develop, and nurture relationships with key software vendors, including:

+ AI/ML algorithm developers

+ Audio/voice/ANC/beamforming software vendors
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