Sr Creative Strategist

Company Description

Our client is a millennial focused media company and one of the top 10 publishers on Facebook, with 1.6 billion monthly views.

Job Description

• Data Analysis: Decode Facebook Ads Manager data and apply what the metrics are saying to optimize creatives to win. This might be changing on-ramps, visuals, narratives or using a new user voice to target different personas.
• Write: Read social media comments at scale to empathize with our viewers and write scripts that can speak to new audiences and convert them to customers for our partners.
• Creative Storytelling: Ideate, script and produce up to 10 new video concepts each week while guiding junior strategists on their own book of business.
• Project management: Work across accounts with the VP of Creative, Creative Director, team of directors, editors and producers.
• Win: Drive results that increase clients' marketing budgets quarter over quarter.