Sr. Director Insights

The Senior Director, Insights serves as the enterprise leader for consumer, shopper, and market insights across the Wells brand portfolio, and other ecosystem brands from Ferrero and Ferrara. This role is accountable for shaping the long-term insights strategy that informs brand growth, innovation, product testing, and portfolio decisions, ensuring the voice of the consumer is embedded at the highest levels of business strategy. As a senior strategic partner to Brand, Innovation, R&D, Sales, and executive leadership, the Senior Director translates complex consumer data into clear, actionable insight that drives demand creation, accelerates innovation pipelines, and fuels sustainable, profitable growth. This leader sets the vision for consumer learning, builds world-class insights capabilities, and establishes a culture of consumer-first decision-making across the organization.

ACCOUNTABILITIES:

1) Set and Lead Enterprise Insights Function: Define and evolve the consum...