Sr. Field Marketing Manager

Description

We are looking for a Senior Field Marketing Manager who leads with industry insight and ABM strategy, and backs it up with flawless field execution. This role is the connective tissue between our top ICP accounts and the campaigns, events, and programs that move them through pipeline. You will own an integrated field marketing motion: building industry-led, ABM-fueled campaigns that target our highest-priority Commercial accounts by vertical and business scale, then activating them through regional events, executive programs, digital plays, and high-touch account sequences. Everything you run is measured by pipeline influence and revenue contribution.

What you will be doing

ABM Campaign Strategy & Execution

• Design and own a tiered ABM program (1:Few, 1:Many) by industry vertical, partnering with Sales and RevOps to build and prioritize the target account list using intent signals (6se...