Sr. Manager Business Control & Media Management

Sr. Business Control & Media Management.

Role Purpose

Ensure the financial efficiency, governance, standardization and scalability of the total omnichannel marketing investment, acting as the key integrator between Marketing, Finance and Media partners, and leading strategic negotiations across offline and online media.

This role does not define media strategy nor execute campaigns, but guarantees that marketing investments are deployed under the best commercial, contractual and operational conditions, enabling sustainable growth of the omnichannel and digital mix.

Key Responsibilities

• Lead financial governance of the total omnichannel marketing budget (working and non-working).
• Deliver real-time visibility of spend vs. budget.
• Design and standardize forecasting, tracking and reporting processes.
• Identify and deliver 10–20% efficiency opportu...