Sr Marketing Analyst

Overview

The Sr. Growth Analyst audits current and prospective clients’ marketing programs and crafts integrated marketing plans across Power Digital’s full suite of channels, with emphasis on social media (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, YouTube). This role works with channel specialists to develop marketing strategies used by account teams and to help Power Digital acquire new clients.

Responsibilities

• Planning: determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel
• Coordinating: ensure channel-level strategies align with the overarching plan
• Research and analysis: learn about the prospective client, industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
• Forecasting and projections: pressure test forecasts with specialists and ensure projections align with client budgets, efficiency requirements, and business objectiv...