Sr. Marketing Analyst

Description
We are seeking a highly technical and strategic Senior Marketing Analyst to drive data-informed decision-making across the marketing organization. This role will leverage advanced analytics to connect marketing investments to business outcomes and own the end-to-end analytics process—from data aggregation to insight generation.

The ideal candidate brings deep expertise in Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), and Databricks to unify complex datasets, apply robust attribution methodologies, and uncover actionable insights that improve performance across customer segments.


Key Responsibilities

Adobe CJA, AJO & Databricks

+ Architect, maintain, and leverage Adobe Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), and Databricks

+ Unify multiple data sources to enable holistic, cross-channel analysis

Attribution Modeling & ROI

+ Develop and refine multi-touch attrib...