Sr. Media Planner-Reputed Digital Media Industry-Mumbai, Maharashtra, India-4 lakhs-Vishal

JOB DETAILS

1) Collect and analyse market data. Identify target audiences and understand their behaviour and habits. 
2) Development of performance and data-driven strategies for current clients, as well as pitches.

3) Creating cross-channel media plans, covering SEM, paid social, programmatic, affiliates.

4) Allocate budgets and monitor costs.

5) Developing a robust measurement and analysis approach across the agency with a focus on ROI, attribution and cross-channel conversion analysis.

6) Adopting a test-and-learn approach to campaign optimisation across all accounts.
FUNCTIONAL AREA
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