Sr. Product Marketing Manager

The primary purpose of this job is to take responsibility of Linx China business growth, focusing on existing coding and marking products, and potential new products. To work with our sales / channel team to maximize our marketing ROI, from online and offline, with a good balance of long term and short term.

**ESSENTIAL DUTIES AND RESPONSIBILITIES**

+ Customer Side

+ Target segments, potential, penetration strategy
+ Products’ key features & price expected
+ To approach end customers through PPC/SEO/tradeshow etc, delivering revenue target.
+ Channel Side
+ Evaluate existing channel capability, and train channel salesman
+ Help Distribution Sales Manager to develop new channel
+ Collaborate with channel partners, to run regional marketing activities

+ Competitor Side

+ Key competitors’ profile: volume/segments/regions/channel/price/main features

+ Linx Side

+ Assist GM to build annual growth plan, and lead...