Sr. specialist - paid marketing

Title: Senior Paid Marketing Specialist
Experience: 5 to 7 years
Role Description:
The Senior Paid Marketing Specialist will lead the execution and optimization of all paid digital campaigns across search, paid social, and programmatic/3rd-party channels to achieve Aurigo’s MQL targets across its products. You will be the internal engine of paid acquisition, collaborating with larger marketing, product, and ops teams to scale a high-performing, multi-channel demand engine. This role requires deep understanding of paid media platforms, strong analytical rigor, and the ability to orchestrate full funnel paid marketing across multiple ICPs and product lines. This role is a crucial part of the demand generation engine as it has a direct impact on pipeline building and the revenue thereof.
Key Responsibilities:
▪ Own the paid marketing funnel including strategy, planning, execution, and optimization of all paid campaigns.
▪ Conduct keyword research, build campaign structur...