Storefront Growth Lead

The Storefront Growth Lead is responsible for driving acquisition efficiency and organic growth by owning ASO and storefront conversion optimization for Last Z across global markets.
This role focuses on improving click-to-install performance on App Store and Google Play through structured experimentation, localized asset optimization, and keyword strategy.
Working closely with UA, Content, Product, and Data teams, the role ensures strong alignment between ad promise and storefront presentation, translating insights into actionable growth roadmaps that continuously enhance player acquisition and conversion metrics.
What You'll Do
• Own ASO and storefront conversion optimization across US/EU and JP/KR markets, improving click-to-install CVR through icon, screenshots, preview videos, copy, and localized assets.
• Plan, execute, and analyze storefront A/B tests for creative assets and messaging to maximize conversion and engagement.
• Build and iterate keyword strategi...