Strategic Brand Manager at Maple Leaf Foods

Become a Strategic Brand Manager at Maple Leaf Foods, where you’ll drive brand equity and growth strategies for some of Canada’s trusted food products. This role emphasizes modern marketing and consumer insights.
As a strategic leader, you will manage worldwide brand initiatives, ensuring alignment with business objectives. Your work will involve shaping innovative marketing strategies that connect with customers and meet market demands effectively. You will mentor a dedicated team while managing budgets to protect brand profitability.
Key Responsibilities:
• Lead brand performance analysis and metric setting
• Develop and implement demand creation strategies
• Collaborate on impactful marketing campaigns with agencies
• Foster team development through coaching and feedback
• Manage comprehensive advertising and promotional budgets
Requirements:
• Bachelor’s Degree and successful CPG track record
• Experience driving measurable brand growth
• Strong tea...