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Strategic CRM Marketing Lead (all genders)

HelloFresh
Limited Contract Berlin, Berlin Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
June 11, 2026
Location:
Berlin, Berlin, Germany

Job Description

JOB DESCRIPTION

About the role: What's in the Box


Based in Berlin and reporting to the Director of CRM in New York, you will act as a strategic partner to global marketing leadership, shaping how HelloFresh Group engages, nurtures, and converts prospective customers across 17 markets and six brands.


You will lead through influence as the global subject matter expert for prospect lifecycle marketing, defining how we connect with leads and potential customers across Email, SMS, WhatsApp, in-app messaging, push notifications, and emerging channels. Working within a distributed, international team across multiple time zones, you will play a key role in aligning strategy and execution globally.


What you’ll do: The Recipe

  • Lifecycle Strategy & Channel Ownership: Defining and owning the end-to-end CRM strategy for leads and prospects across different channels (from first touch to conversion), while...

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    Job Overview

    Job Type: Limited Contract
    Location: Berlin, Germany
    Posted: June 11, 2026
    Deadline: July 21, 2026