Strategic Guide to a Major Ticketing Company Acquisition

A ticket to success: Guiding TicketSellers through their acquisition by Citizen Ticket

Reflecting a well-planned and executed strategy, leading ticketing and event management platforms, TicketSellers and its subsidiary Eventree were acquired by Citizen Ticket in a multiple seven-figure deal.

TicketSellers, known for servicing major festivals such as Glastonbury, Shambala, and Nozstock, decided to explore the prospect of a sale within 3-5 years. To achieve this goal, its directors brought on Phil Hayes as Chief Executive Officer, who initiated the sales process by engaging with various investment firms and brokers – it was during this process that Citizen Ticket, also a premium ticketing and booking platform, recognised an opportunity to expand its offering and approached them about buying the company. Both teams instantly clicked, and TicketSellers and Eventree were subsequently acquired by Citizen Ticket in April 2024.

Like most business looking to sell, T...