Strategic Marketing Lead

**Job Purpose and Impact**

The Marketing Generalist III will develop specific customer driven marketing strategies, value propositions, segmentations, experiences, targeted communications and new customer solutions and concepts. In this role, you will strategically execute a marketing strategy to achieve profitable growth and value creation for both customers and the company. You will collaborate cross functionally to establish business plans and marketing opportunities to activate and deliver customer value through the customer decision journey and achieve customer driven growth.

**Key Accountabilities**

+ Plan, execute and measure marketing strategies, promotions and annual plans for customer segments or specific channels to implement marketing strategies and sales objectives.
+ Collaborate with the sales and insights teams, align marketing initiatives with channel optimization, brand activations, value propositions and product and category plans to ensu...