Posted:
June 07, 2026
Location:
calgary, ab, Canada

Job Description

Lead the innovative evolution of lottery retail as a Strategic Director of Retail Experience. Shape player journeys, optimize merchandising practices, and elevate retailer partnerships for enhanced performance.

In this leadership role, you will drive the strategy for a cohesive retail ecosystem that integrates digital and physical experiences. Focus on modernizing distribution channels, establishing impactful KPIs, and fostering a culture of excellence and innovation. Your strategic mindset will optimize the player journey and boost retailer engagement.

Key Responsibilities: • Oversee product distribution strategy across all channels • Define and manage retail KPIs to support continuous improvement • Modernize in-store merchandising and customer experiences • Develop omnichannel features for cohesive product offerings • Represent retail interests in national planning and integrations

Requirements: • 10+ years in progressive retail leadership • Degree in a rel...

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Submit your application for the Strategic Retail Experience Director for Lottery Innovation position at Western Canada Lottery Corporation (WCLC).

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Job Overview

Job Type: Full-time
Location: calgary, Canada
Posted: June 07, 2026
Deadline: July 17, 2026