Strategic Wine Brand Marketing Senior Manager

Lead strategic initiatives at Arterra Wines Canada as a Senior Manager in Brand Marketing. You will oversee the iconic Jackson-Triggs brand, combining innovative marketing with a collaborative approach in a hybrid work environment.
Playing a key role in our transformation, you will define brand strategies while driving innovation and commercial performance. Your strong analytical skills and financial acumen will be vital for P&L management, ensuring sustained growth across our wine portfolio from the Mississauga head office.
Key Responsibilities:
• Serve as brand lead for Jackson-Triggs and others
• Establish long-term strategies using consumer trends
• Drive performance against financial and market objectives
• Collaborate on integrated marketing campaigns and sponsorships
• Optimize marketing budget allocation for maximum impact
Requirements:
• Bachelor’s in Business, Marketing, or related field
• 10+ years in brand marketing, ideally in CPG
• Proven ...