Strategy & Brand Equity Manager

채용제목 Strategy & Brand Equity Manager (지원마감) 회사소개 외국계 소비재 업무내용/자격요건 [담당직무]
(Job Specification (Skills, Career, Licenses…)
-High standard of university degree (required)
-MBA or equivalent educational background (desirable)
-Minimum 6-10 years relevant experience in multi-national FMCG company (required)
-Cross-cultural work experience (required)
-Global or Regional work experience (desirable)
Fluent written & spoken Korean and English (required)
Proven interpersonal & team management and coaching skills

Strategic Planning
Consumer Marketing Knowledge
Brand & Portfolio Management
Brand Positioning
Product & Packaging Development 
Brand Communication (ATL / BTL) Development
New Product Launches & Development
Pricing (scenarios & analysis, trade terms, margin analysis)
Investment Resource Allocation & Brand Contribution Management
Consumer/Trade Trends Monitoring
Competitive Intelligence & Assessment
기타사항...