Job Description
Integrated Strategy Director / 4 days a week on-site / Contract
Overview:
We are looking for an experienced Integrated Strategy Director to lead the development of innovative, commercially driven TTL marketing strategies . This role requires deep expertise in commerce, the alcohol/FMCG category . Understanding the complexities of on-trade vs. off-trade and translating those insights into effective eCommerce solutions. The ideal candidate will be a strategic provocateur, adept at solving global-to-local market challenges and refining ways of working across diverse landscapes.
Key Responsibilities:
Shape and execute commerce-driven marketing strategies tailored to category and channel-specific challenges.
Navigate global-to-local market complexities (e.g. Dark and Light markets, varied drinking cultures) to enhance business performance.
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