SVP, Brand Strategy

SVP, Brand Strategy

Real Chemistry is looking for an SVP, Brand Strategy to help shape and execute brand strategy, drive growth, and enhance brand equity.

Responsibilities

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story.
• Collaborate closely with Account Management, Creative, and Project Management to develop integrated omnichannel campaigns that deliver measurable results.
• Stay abreast of industry trends, emerging technologies and best practices in omnichannel marketing and incorporate relevant insights into strategy development.
• Develop and implement comprehensive strategies that reach target audiences, drive brand awareness, and contribute to client campaign success.
• Design and facilitate workshops; lead tactical and brand planning.
• Conduct market research, consumer insights and competitive analysis to identify trends, opportunities and challen...