Target Media Specialist

ABOUT US

Market Performance Group
(MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today's fastest-growing consumer packaged goods (CPG) manufacturers.

ABOUT THE ROLE

As a Target Media Specialist, you will be responsible for creating, managing, and optimizing pay-per-click Roundel Media Studio campaigns to drive sales and maximize ROI at Target. You will work closely with our media and internal Target teams to develop strategies that meet business goals and ensure campaign success.

A DAY IN YOUR LIFE:

• Develop, implement, and manage Target Product Ads campaigns.
• Conduct thorough keyword research and competitive analysis to identify opportunities and trends.
• Optimize campaigns by analyzing performance data, adjusting bids, and refining targeting strategies.
• Monitor and report on campaign performa...