Team Lead - Media Planning

About the Role

The Team Lead – Media Planning is a pivotal role responsible for architecting and overseeing high-impact, performance-driven media strategies. This position demands a sophisticated blend of visionary strategic thinking and technical analytical rigor. You will lead the charge in data-led planning, ensuring that every dollar of media investment is optimized to deliver maximum ROI and tangible business growth for our clients. As a seasoned strategist, you will bridge the gap between complex data sets and scalable media executions, serving as a primary consultant for both internal leadership and external partners

Duties & Responsibilities

Market Research & Audience Intelligence

• Lead advanced market, category, and audience research to uncover media consumption patterns, platform trends, and competitive activity.
• Leverage fir...