TikTok Shop by Tokopedia - SMB Strategy Lead - Indonesia

The Small to Medium size Business (SMB) strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.
Responsibilities:
- Develop a comprehensive merchant growth framework based on the characteristics of TikTok Shop and Tokopedia, covering the entire lifecycle from onboarding and initial launch to stable operations and long-term retention, to enhance merchant scalability and operational efficiency.
- Design and implement growth strategies for small and medium-sized merchants, including traffic support, incentive policies, and training programs, ensuring effective support at different stages of their development for sustainable growth.
- Optimize merchant incubation and growth strategies through merchant segmentation analysis, market trend insights, and A/B testing to improve ROI and overall business conversion...