TMD Manager

Role purpose

• To conduct the TMD trials of NPI for getting better clarity about product concept & communication along with creation of the storylines to demonstarte performance of NPIs in market place.
• To act as a bridge between CPD & commercial organization to deliver Division business strategy and successful launch of NPI’s.

Accountabilities

1. Ensure implementation of the NPI (New products) TMD trial plan in changed market scenario, local conditions and competitions, work in close coordination with divisional team
2. Understand the insights of why and how a farmer uses our new product ahead of the launch and the challenges and opportunities about it
3. Create enthusiasm in customers as well as Division team about new products through TMD trials and mega showcasing
4. To form bridge between sales and development team in making TMD trials more customer centric