Trade and Retail Senior Marketing manager

The Trade, Retail, and National Promotions Senior Marketing Manager is responsible for leading the team in strategically developing and executing marketing initiatives at the trade level. This role ensures strong in-store brand presence, influences consumer behavior at the point of purchase, and drives long-term brand affinity versus competitors.

Strategic Leadership

• Leads the translation of brand strategies into below-the-line executions that drive conversion at the point of sale and support category growth and market share gains
• Acts as a strategic partner by providing guidance to stakeholders and coaching team members to enhance productivity and performance
• Serves as the key source of insights on customer behavior, competitive activity, and trade performance, supporting category and product teams

Brand Identity and Experience

• Oversees the development and evolution of the brand’s visual ...