Trade Marketing Analyst

Trade Marketing Analyst
Job Description
* Tactical Accountability: The analyst needs to be in the trenches with the sales team to audit their activity against the official promotional grid.
* Post-Campaign Analysis (PCA): Conduct deep-dive post-campaign and promotional analysis to measure ROI, incrementality, and customer behavior
* Execution Alignment: Not only build reports but use those numbers to adjust promotions; planograms and Point-of-Sale (POS) strategy immediately
* Reporting Automation: Design and maintain automated dashboards to replace manual reporting, ensuring real-time visibility into KPIs for stakeholders.
* Strategic Translation: Convert analytical findings into actionable sales strategies and playbooks that the sales team can execute on the ground.
* Commercial Feedback Loop: Act as the strategic pulse between marketing and sales, ensuring promotional learnings are cascaded e...