Trade Marketing Coordinator (m/w/d) La Mer

Description

This position is accountable for Commercial Planning across channels, aligning with Channel Leads, and other stakeholders to lead the execution of campaign promotion, VM, and activation to achieve the brand objectives for Estée Lauder.

Retail Marketing Plan:

• Assist in Management and Execution.
• Assist in new product launching, re⁃promote, and Mega campaign planning.
• Collaborate with Consumer Marketing, Commercial and Online Team to plan and execute omni channel commercial and activation for launch/mega campaign.
• Partner with Online team to localize Mega Campaign Offers in alignment with Regional Brand based on market context and business expectation.
• Unity Campaign planning & Always⁃on promotion across channels (OL, B&M, SMC).
• Develop monthly always⁃on or tactical promotion plan.
• Initiate commercial proposal in current channels or new programs to over⁃deliver target.