Trade Marketing Executive

Job Responsibilites

• Assist to manage a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.
• Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channel to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the accounts / channels.
• Monitor competitive activities and submit monthly report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes
• Identify sales gaps and work with the respective Key Account Executive / Manager to propose close gap measures.
• Take initiative to discuss and develop plans to assist Brand Manager and Key Account Manager to maximize the category potential in each of the retail...